Great design and advertising can transform the bottom line of start-ups and scale-ups.
But it’s hard to get work that does that, to your budget, at the speed you need, while getting specialist agencies and individuals to work together.
That’s where I can help...









Hello.
I am Martin McAllister.
I’m a fractional / freelance creative director.
With 20 years experience at the world’s best agencies working for big blue chip brands across design, advertising and digital (during which I was 10th most awarded creative director globally in 2020).

Since then I’ve become a founder of my own start-up, Serious Tissues.
Having sat in both sides of the table, I can cut through the noise, and bring you big brand standards and experience while understanding your needs, whether by building a team for a specific project, or augmenting your inhouse skills as and when you need it.
Some recent examples of work for start and scale ups: