Creativity should be your commercial multiplier.
 

 

Great design and advertising can transform the bottom line of start-ups and scale-ups.

But it’s hard to get work that does that, to your budget, at the speed you need, while getting specialist agencies and individuals to work together.

That’s where I can help...

*1
Rebrands, redesigns, advertising
*2
Building a team
*3
Asset for investment
*4
Brand health check

Hello.
I am Martin McAllister.
I’m a fractional / freelance creative director.

With 20 years experience at the world’s best agencies working for big blue chip brands across design, advertising and digital (during which I was 10th most awarded creative director globally in 2020).

 

Since then I’ve become a founder of my own start-up, Serious Tissues.

Having sat in both sides of the table, I can cut through the noise, and bring you big brand standards and experience while understanding your needs, whether by building a team for a specific project, or augmenting your inhouse skills as and when you need it.

 

Some recent examples of work for start and scale ups:

Serious Tissues
FMCG
Branding, packaging, website & advertising

Turning a commodity into a conscious purchase by making every touch point reflect the impact proposition while building a positive brand around a serious issue.

Weezy
App - ondemand groceries
Rebrand & first poster campaign

Standing out by acting like a grocer, not a tech platform, and using posters to announce as the delivery area expanded into new postcodes.

Clearpay
Fintech
TOV, local brand guidelines & OOH

Adapting Clearpay to the highly regulated UK market, while introducing the brand and communicating the core proposition and shopping destination through advertising.

Biotiful
Food & Drink
Brand platform & first tv campaign

Positioning Biotiful as the most natural route to gut health, rather than just competing in dairy, then announcing it through a new tvc on a budget.

Rehegoo
B2B - music
Rebrand & website

Simplifying the brand proposition to be more compelling through consumer research and rebranding around it.

 

Drop me a line at hello@iammartinmcallister.com, and let's see how we can work together.